The challenge
Lack of focus on user-friendliness
Before creating the solution for Philipson Wine, they faced a few challenges:
- They didn't have a central place to store their product data
- Customers had to go through many unnecessary steps on the webshop, resulting in a negative impact on the company's conversion rate.
- They lacked a functional web design that suited the increasing number of mobile users.
There were several areas that could be significantly optimized by 'rethinking' the way they had designed their webshop.
It was here that the good dialogue between the client and the partner resulted in a fantastic solution, quickly improving the conversion rate and usability of the webshop.
Consumer data has enhanced the customer journey
An analysis of customers' various touchpoints on the website has been the foundation for the design of Philipson Wines' webshop.
Everything, from cart checkout to the navigation bar, has been designed based on customer behavior on the site.
Nothing is left to chance – Data is still king.
The technical
The fundament is built in Dybamicweb
An updated e-commerce platform from Dynamicweb provides the framework for offering better user-friendliness on the webshop.
The CMS system is the perfect tool for integrating other digital tools such as Perfion, Clerk.io, and ActiveCampaign.
Dynamicweb was the optimal choice regarding Philipson Wines' desire to increase the conversion rate on their webshop. The platform offers a clear way to edit, customize, and maintain content and products on the webshop.
It needs to be user-friendly for customers to shop on the webshop while also being easy for Philipson Wine to edit the content on their new webshop.
