The solution
CMS and PIM in one solution
When Innovation Living was about to switch CMS systems, the management decided it was also time to invest in PIM.
"The goal was to have a PIM system that could gather all data in one place and thus present our product range correctly on the website for the benefit of both end-customers and our retailers. We chose a Dynamicweb platform where we could have it all, and thus create the desired business value," says Jens Ib Søborg, Digital Director at Innovation Living.
In a company like Innovation Living, which offers an extremely wide range of product variants, it is crucial that the e-commerce platform can handle large amounts of diverse data such as product information, descriptions, and images.
Our website needs to do several things. It's a platform where our retailers can access images, product data, and more, while end-customers can find inspiration and even play around with configurations and colors. Since we have more products on our site than retailers have on their own sites, they also use our site to showcase the various options to end-customers," says Jens Ib Søborg.
