Most people agree that having a strategy and a solid plan in place before starting any initiatives is a good idea. However, it's not uncommon for marketing managers to face questions from management and the board about whether it's truly necessary to spend time developing such a strategy. "Can't we just keep doing what we've always done?"
Perhaps you've asked yourself the same question? After all, things are always so hectic!
Here are 4 good reasons why you should take the time to develop a thoughtful strategy for your marketing and communication efforts.
1. Helps us prioritize in a busy workday
Daily tasks quickly take over, and before we know it, we lose track amidst ad hoc tasks and deadlines. A robust marketing strategy should encompass both long-term objectives and short-term goals.
With a clear marketing strategy in place, we know how to stay focused and can refer to our goals when prioritizing tasks. This alignment ensures everyone is "pulling in the same direction," minimizing friction and misunderstandings.
2. Ensures improved interdepartmental collaboration.
A robust marketing strategy should incorporate input from all departments to gain a comprehensive view and establish goals aligned with the company's overall objectives. By leveraging the knowledge, goals, and priorities of various departments, we foster strong relationships where everyone feels valued and understood. This collaborative approach allows us to synergize ideas and capitalize on collective expertise.
A marketing strategy should be a dynamic document that evolves with the market, and regular collaborative meetings with updates from all departments are invaluable benefiting us in numerous ways!
3. Achieves better results by defining and clarifying our target audience
Clearly defining personas and target audiences ensures that marketing and communication are more targeted and effective. This guarantees better results and higher ROI. It's that simple!
4. Strengthens the brand
A solid plan on why, where, what, and how we should communicate with our target audience ensures consistency and strengthens the brand over time. The benefits of having a strong and clear brand are numerous, but in short: high brand awareness, higher ROI on advertising budgets, increased customer loyalty, recognition from customers, easier introduction of new products and services, increased credibility, and—if it makes sense for the brand—less price sensitivity. In other words, the company makes more money!
Hopefully, you are now not only inspired but also find it easier to inspire others on your team to collaborate in defining a marketing strategy and plan together.
Do you need help developing a marketing strategy for your company? Contact us, we are ready to help you!
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